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Research papers

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
October 24, 2008
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Citation

Crassweller, Williams and Rogers (2008a, October 24). Between random samples and online panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/between-random-samples-and-online-panels